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November 13, 2009


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Marc West

Thanks for the review it makes an interesting read,

Personally I believe that a crisis is simply a lack of awareness as to the level of thinking; it is no more real than any other psychological perception.

The key reason is behavior does not drive behavior; it is driven by the unconscious values of an individual or culture.

At some point these values are going to be in conflict and will become superseded, once this occurs there is a change in the level of understanding which we call complexity once this becomes dysfunctional we call it a crisis.

As Einstein said a problem cannot be resolved from the same level of thinking that created the problem in the first place.
He didn’t say use the same level of think to resolve the same level of crisis.

By the mere implication that it is being called a crisis means that it not being understood, it’s like saying something is a problem.
In fact throwing the same behaviors at it will possible just recreate the crisis.

Our current model of thinking is: A + A = R
Where A equals Actions and R equals results. We believe that by throwing more resources and changing our actions it will resolve the crisis.

I would offer that an epistemological model of thinking that would best suite is:
O + A = R where O is Observer (level of awareness), A equals Action and R equals Results.

It’s only when we start to change our observation that we can learn new actions that lead to new results.
For this reason I believe that key behaviors and values are required that meet the new world values system.

I set out to define a new set of evolving behaviors in my new eBook which I believe provide a greater resolution for new the level of perceived crisis's

Marc West


Steve - I completely agree with your assessment. This is nothing ground shattering in the book - except that it's the entire roadmap for how you deal with a crisis. It's a pretty simple proposition, but the devil is in the details and the execution. I think his advice around having a support system to deal with crisis is well worth the price of the book.

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by Steve Todd

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  • The opinions expressed here are my personal opinions. Content published here is not read or approved in advance by DELL Technologies and does not necessarily reflect the views and opinions of DELL Technologies nor does it constitute any official communication of DELL Technologies.