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August 06, 2009


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Brad Barbera

I appreciate the comments on Intrapreneurship and innovation investment. I completely agree that you need to have a balanced portfolio of core business, adjacency innovations, and breakout innovation (or as I like to call them, incremental, evolutionary, and revolutionary projects). I think the percentages will vary greatly from business to business and industry to industry, but the 70/25/5 ratio is probably a good average.

The final point -- "don't focus solely on the adjacent technology, but focus as well on the customer and market need," is absolutely critical, and is worthy of an entire blog unto itself. I suggest reading "Customer-Centric Product Definition" by Sheila Mello, "What Customers Want" by Anthony Ulwick, and "The Alpha Factor" by Wes Ball for further exposition of this important point.

Thanks for the excellent post, Steve!

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by Steve Todd

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