Photo by www.PhotographybyDov.com
Andreas Weigend, former Chief Scientist at Amazon.com, spoke at the World Innovation Forum in New York City yesterday. Andreas "studies people and the data they create". In addition to his public speaking Andreas also educates at Stanford, UC Berkeley, and at executive MBA programs in Europe and China.
The volume of information communicated in his talk is analogous to the amount being generated by information producers worldwide. He often made his points in clusters of threes:
Three Centuries of Revolution
1800s: Transport Energy - the industrial revolution.
1900s: Transport Data - the information revolution.
2000s: Create Data - the social data revolution.
Three Decades of Innovation
1990s: Search Innovation - finding information
2000s: Social Innovation - ability to share information
2010s: Mobile Innovation - ability to create information
Three Types of Information Sharing
C2B: Consumer-to-business (e.g. Amazon's gathering of customer information)
C2C: Consumer-to-consumer (people sharing information with each other)
C2W: Consumer-to-world (e.g. Twitter)
Three Phases of Web Usage
e-business: Web 1.0 (company focus)
me-business: Web 2.0 (customer focus)
we-business: Web 3.0 (community focus)
Andreas closed his talk with a discussion and Q&A on some of the newer businesses that are leveraging the "3rd phase" of data mining described above. One of my favorite quotes of his was as follows:
"Don't just sniff the digital exhaust, mine it!"
Business that most effectively learn how to mine the explosive growth of Web 3.0 data will thrive.
Employees that learn how to effectively generate community content that is effectively consumed by others will be the "most innovative".